When it comes to sourcing our natural ingredients, we choose provenance, nutritional value and quality over cost. We audit all of our suppliers and each ingredient based on over 15 strict parameters, and follow a rigorous quality control process to ensure only the purest ingredients end up in our products.

This means no compromise on ingredients, no fillers, and no synthetics. Only nutrition-packed wholefoods that taste amazing and deliver maximum benefits for you and your family.

Our in house health food lab consists of a highly experienced team of Research & Development experts including Naturopaths, Nutritionists, and Food Technologists working together to look at all aspects of how the body absorbs nutrients, and developing proven and nutritionally superior formulations that work for your body. From immunity, gut health, glowing skin and everything in between, our natural formulations are the cream of the nutritional crop to support every aspect of wellbeing .

We are a force for good to create well-being and confidence for us all. We have a genuine love for people & the planet. Since our humble beginnings in 1998, we believe well-being includes deeply nourishing our bodies and caring for our community. It’s in our DNA as a family business.

We are on a journey to create a more sustainable business. We have an unwavering desire to work in harmony with our people and planet, minimise our impact on the environment, meeting today’s needs without compromising future generations’ well-being.

We are fully aware of our responsibilities towards society and the environment. We are working towards improving the way we do business and seeking opportunities to create positive change.

Our focus is to reduce our carbon emissions, become less wasteful and drive more conscious consumption through our own operations whilst deeply nourishing people. Throughout 2023 we will have completed a carbon emissions audit to establish a baseline from which to further reduce emissions with the aim of becoming carbon neutral. We are also committed to removing and reducing single-use non-compostable plastics from our own operations. Our warehouse operations have already transitioned to 100% biodegradable and kerbside recyclable plastics, and 99% of our product packaging is completely plastic-free.

Click here to learn more about our Sustainability efforts.

Wellbeing doesn’t have to be boring, hard or unattainable. We make it delicious, uncomplicated and accessible for everyone! We understand how important it is for our products to fit into your everyday life, which is why we have such a wide variety of formats and flavours so you can pick what suits your lifestyle best.

And if you’re in need of inspiration, you have come to the right place… we have hundreds of delicious, easy, wholefood recipes freely available on our website that will have you cooking your way to better wellbeing in no time. Click here to get started.